What is strategic planning?

Strategic planning is a systemic process identifying the best conditions and ways to succeed. It establishes a course to be followed by the company and outlines the search for the best results.

According to renowned professor Chiavenato, strategic planning is associated with strategic objectives that impact the direction and viability of processes. From the definition of these objectives, then, the strategy to achieve them is elaborated through planning.

Planning means establishing actions that represent the best way to achieve goals based on observing the current context, viewing scenarios, and analyzing the company’s future and expectations for the coming years.

It is worth mentioning that strategic planning can happen monthly, annually, and even consider the long term, varying according to the needs and reality of each business.

Advantages Of Strategic Planning

Advantages Of Strategic Planning

Now that you understand the significance of having a strategic plan learn about the five primary advantages it may provide your company

Enhanced Team Productivity

Employees become more productive and deliver more efficiently and effectively due to motivation, which drives the formation of high-performance teams.

Task Prioritisation

Strategic planning establishes a priority list of objectives, which aids in determining which actions are most urgent to prioritize tasks and organize delivery timelines.

Increasing Motivation

When employees perceive where they are going, they are more motivated to give the most outstanding results because they understand how important their involvement is in accomplishing organizational goals.

What Are The Fundamental Decisions In Strategic Planning?

Strategic planning should involve decisions concerning the organization’s future, such as:

  • Long-term organizational goals and their division into plans for each hierarchical level;
  • The selected activities, i.e., the items or services that the organization aims to produce;
  • The organization’s target market, or the people it seeks to reach with its products;
  • Profits expected from each of your activities;
  • Strategic options for its efforts (keep the present product, increase market penetration, establish new markets);
  • Vertical contact with suppliers or horizontal integration with customers;
  • New resource investments (materials, finances, machinery and equipment, human resources, technology, and so on) for innovation (changes) or growth (expansion).

Strategic planning becomes the key to enhancing efficiency and improving corporate performance.

How Should Strategic Planning Be Implemented?

However, developing and cultivating a strategic thinking organizational culture is critical to the overall strategic planning process. Strategic thinking leaders will drive alignment around analyzing possibilities from the broadest possible viewpoint and understanding during the high-level strategy creation phase.

A strategic thinking organization will ensure that top-level strategic direction drives day-to-day decisions at all levels during the operational and implementation phases. Executives, middle managers, and front-line staff are urged to consider solutions and trade-offs to ensure each choice is better aligned with the broader strategic direction.

Finally, strategic thinking guarantees that an organization measures the aspects that best drive the overall mission’s success during the critical assessment and control phase.

Strategic thinking entails more than simply “thinking outside the box”; it also entails knowing which box to think outside of.

How To Avoid Mistakes In Your Organization’s Strategic Plan

Absence Of Transparency

Transparency in an organization’s objectives and goals motivates employees to grow and establishes harmony between personal and professional plans. This transparency also increases credibility with customers and shareholders, as they see the seriousness and commitment of management.

Lack Of Follow-Up On Actions

Strategic business plans often result in action plans for team members, but they are often forgotten or forgotten. Leaders must monitor daily activities to ensure full implementation of the program.

Not Having Clear And Objective Goals

Common mistakes in strategic planning include not defining clear objectives and goals. To ensure specificity, represent the company’s main objective and break it down into smaller, measurable goals. It will help in achieving the company’s goals and providing a successful implementation of strategic planning.


Strategic planning offers a clear vision for a company, identifies its objectives, and anticipates risks. It promotes team alignment and encourages employee commitment, achieving high performance and optimal results.